SELLING WITH LITTLE KIDS BUSINESS

 

The story of Little Kids Business begins in 2015 when I published a children’s book called “Daniel and the Dummy Fairy” and chose to package it with an Opening Fairy Door.

This worked so well that I chose to invite another Brand and then another.

Little Kids Business officially launched in March 2018 and we are now proud to host 200 Kids Stores with over 2000 gifts.

 

LKB The Brand Journey

With a background in Business Development and Marketing for Alphapharm Pharmaceuticals, NSW Tourism, P&O, Princess and Cunard Cruise-lines to name a few, my team and I have your best interests at heart.

I use my past work experience to write the occasional Business article for the Australian Inside Small Business Magazine, act as a Parenting Expert for Finder.com.au and as the Founder of the Little Kids Business Online Marketplace, I promote kids gifts.

Sell with us

Selling products on marketplaces can be hugely beneficial for brands and online-sellers. Setting up an account is easy and you get instant (theoretical) access to vast numbers of potential customers.

There are two key features that define an online marketplace

 

  1. An online store where there are many sellers and buyers trading through one website with cross-sells between Brands helping one another.
  2. Buyers are able to purchase products directly with multiple brands without leaving the website.

 

Why you should sell on a Marketplace

 

They are becoming more and more popular
Whenever people buy online, there is a  chance they will go to an Online Marketplace.

You get instant access to thousands and potentially millions of customers
As mentioned before, whenever you start selling your products on a marketplace you will automatically have access to all its customers — without having to spend a tonne of money on marketing.

You benefit from the reach of the marketplace

No one might know your brand or your products but in a marketplace setting, you can be discovered. You don’t need to convince people to come to your actual website.

You gain an instant level of trust

By selling on a marketplace you benefit from all its marketing and brand-building expenses. People trust the marketplace so they will automatically also trust you.

It can be a testing ground

Do you want to know just what people are willing to spend on a specific product? Or do you have a product surplus or want to introduce a brand new item? Why not use a marketplace instead of your own webshop.

You don’t need a separate website if you do not wish one.

By selling on a marketplace you can dip your toe in the waters of e-commerce without being forced to make advance investments into the set-up, design and marketing of your own webshop.

Starting is pretty simple and quick

The marketplace will take care of much of the hassle of selling online for you: design, hosting, processing of orders, financial transaction fees — you save a lot of time and money. These days there are even experts on Fiverr who will complete the entire set-up for you if you find that you are time-poor.

It can be an additional marketing channel 

When you already have a strong brand or you just want to get your name out a little more, marketplaces are the perfect place to get people interested in your products and your brand.

You can gain access to new audiences

Thanks to the prevalence of marketplaces, you will find a lot of different types of people browsing them. So you can break out of your niche and sell to people who might otherwise never have known you

When you register to sell with Little Kids Business you will have a login into your very own Brand store.

The below will give you a brief overview of the Brand Journey. 

  1. Create your own store within Little Kids Business.
  2. Customers order your gift through the Little Kids Business and pay using the LKB checkout with either Stripe, Paypal or Afterpay.
  3. The order generates a new order email which automatically arrives in your inbox, advising you that you have an order.
  4. You prepare and dispatch the order to the customer within 24 hours (*n/a for personalised items)
  5. You change the order status to completed and an email automatically generates to the customer to advise them that their gift is on the way. 
  6. Your customer receives your gift and squeals with delight.
  7. Monthly, we pay you the customer’s order less our % handling fee. 

As a Vendor through Little Kids Business, you have the extra ability to be found by thousands of mainly Mothers who turn around 147,000 pages within Little Kids Business each month.

If you decide to register to sell with us today, you will never pay a monthly fee and the best bit is that you are not locked into a contract.

Imagine having access to your very own store which enables you to set up your own gifts for sale, manage staff access, see full reporting, see the visitor numbers to your store and even place your store on Holiday Mode so that you can go on vacation knowing that customers are fully informed while you are sipping cocktails by the beach. If you get stuck, that's Ok as we are happy to help.

LKB The Brand Journey

LKB The Customer Journey

Someone who makes well made, useful products for our target marketed including children aged between 0-14 years, their mothers, fathers and school teachers.

Whether you are a one-person business or you have a team and warehouse, if you exude a loving personal touch with a strong sense of pride, you are very welcome to sell with Little Kids Business. 

We are always looking for:

  • Maternity Fashion and favourites
  • Personalised children’s gifts that you have sourced or designed yourself
  • Personalised gifts for Parents, Grandparents and Teachers
  • Kids Lighting
  • Play Mats
  • Nursery Decor
  • Children's Fashion Brands
  • Kids Shoes
  • Children's and Parenting Books
  • Baby Accessories
  • School Kids Gifts
  • Online courses - relating to families or Mothers

Stylish, unique and quality gifts that are always presented professionally.

Businesses that are looking to scale and grow — no matter how big or small you currently are. 

Great photography to align with our curation policy.

Note - If we have the exact same gift in the same colours and designs we may decline your application to sell with us. As an example we love swim and cloth nappies however have brands that have some cross overs. The first brand to publish those designs has first dibs.

Brand reviews

As 80% of online customers buying decision is solely based on their photos it is incredibly important that we showcase professional and clear photos, taken in a good light.

Your photos dictate your product’s perceived value and drive brand loyalty and trust.

Little Kids Business loves to showcase two types of photos.

  • Marketplace white backgrounds
  • Lifestyle photos, showing the product in use

Curating means your images have one consistent filter applied and your design style stays the same across all platforms.

Through our Curation Policy, we have the opportunity to clearly position ourselves as the destination for unique, high quality, innovative and endearing gifts made by inspiring and creative businesses.

If you need assistance with photo editing you can contact our friends at PIXC or place a job on fiver

People do not care how much you know until they know how much you care.” -Teddy Roosevelt

Little Kids Business often acts as your Customer Service, the middle man. In some cases, we can handle the enquiry however there are times when we touch base with our Brand for further clarification.

At Little Kids Business, we have the philosophy that a thankful approach is the best way to converse with customers.

You can assist us to reduce the customer service issues by posting your gifts on time and advising our customers of your tracking information in the designated space for tracking numbers.

Reasons we may ask you to leave 

Thank you for understanding that dispatch within 48 hours is important to us (unless a personalised gift)

For this reason, the following applies.

  • If Little Kids Business is required to follow up three late orders within the same month, we will automatically place your store on Holiday mode until the first of the following month.
  • If we are required to do this three times within a year, we will sadly wave you goodbye as we do not wish to let our customers down. 

Immediate Closure of your store will apply is a customer complains about the below. 

  • If you are purposely adding customer email addresses to your own database without their Opt-In on your website. 

Thank you for understanding that negative reviews affect is all. 

  

As part of our Marketing model, we promote free standard shipping within Australia. 
 
We do have a few sellers who are shipping from overseas and they have also complied with this request. 
 
Express post is offered an add-on option.
 

How to pay for free shipping

Let's be honest someone has to pay for the cost of delivering goods to consumers. The ultimate challenge for online businesses is how to affordably offer free shipping and balance the expense?

The easiest way is to Factor shipping into operation and pricing: understand shipping costs from the moment you receive inventory and include it in financial models.

As the majority of our vendors also choose to have free shipping on their own websites it has been easy. 
 
Why do we offer Free shipping? 
 
If a customer purchases from more than one brand it is important that the cost of shipping does not add together and be shown as a high number in the cart. This may cause the customer to abandon their shopping cart. 
 
In the future, when we begin to ship internationally and there will be options to calculate shipping from within the system for International shipping or you may choose to post per zone. 

Sale promotions are a great way for organisations to encourage potential customers to buy your product. Done well, they boost short-term sales while also attracting new customers, prompt positive online reviews, and lead to repeat purchases.

Little Kids Business has a few Sales strategies

We offer a 10% discount to brand new customers who sign up to our newsletter via our website. Visitors are emailed a unique code which has a minimum $100 spend attached. This is to encourage visitors who are just short, to purchase one more gift so that they can save $10.

This $10 comes out of the Little Kids Business Handling Fee. 

We also offer a repeat customer discount, this is included in their paperwork when they make a purchase. This 5% discount is a little thank you and a way to entice them to shop again.

This 5% discount comes out of the Little Kids Business Handling Fee. 

We also offer a discount if there is a glitch of some sort during the transaction. This is offered from Little Kids Business Management and is at our discretion. 

As a vendor, you can set up your very own Coupon code and offer a sale. If you do this, be sure to let us know so that we can promote it for you. 

On top of these standard discounts. Little Kids Business also offers the below:

  • Flash Sales
  • Coupon Discounts
  • Birthday Celebrations (March) 
  • Featured Sellers and more. 
  • Black Friday - Cyber Monday  

There are also paid for Marketing Opportunities which we will share throughout the year.

Competitions 

Running competitions enables you to engage contacts within your database in a way that no other online marketing does. 

When a competition is drawn, we will email those who entered a special deal to purchase the gift or gifts' within the competition, after all, they entered to win this gift so clearly would like it. 

Marketing isn't just an important part of business success; it is the business. 

For this reason, you will find that Little Kids Business markets through Facebook, Instagram, Pinterest, You-tube, Google Ads, targeted online and email re-marketing and business collaborations with other businesses such as Babyology, Families Magazine Website, Baby Hints ad Tips and Care for Kids with large databases of our target market to name a few. 

We provide many marketing opportunities for our brands that they might not be able to do on their own such as our Look Book, which was printed and distributed through Expo’s, Childcare Centres and OBYN’s.

PRESS COVERAGE

We often showcase gifts to journalists and bloggers. We have been a contributor to the Kids Magazine "Krash", Australian Gift-guide, Mama Disrupt, Sydney Morning Herald, the QLD Courier Mail Newspaper and Label Magazine to name a few. 

Take a peek at some of our work aimed at our target marketing of 2.300,000 Australian families with children 14 years and under. 

Little Kids Business Media Kit

 

 

Listing to sell with us creates an opportunity for our visitors to find and purchase from you. With 3 Keywords currently on the first page of Google, we are working to rank many more which may help shoppers locate your gifts within us.

Search engine optimisation or SEO refers to the process of improving the position that your website appears at in the "organic" search results returned by sites such as Google.

While we do pay to participate in Google Adds and Shopping Campaigns, it is out goal to flood our website with wonderful copy-write which can lead us to be naturally on page 1 of google for the terms we prefer.

Total Number of Ranking Keywords ranking in Google - 275

Page 1 - Keyword - Kids Gifts

out of 1,160,000,000 others aiming for page 1

Page 1 - Keyword  - Organic Toys

out of 212,000,000 others aiming for page 1

Page 1 - Keyword  - Kids Toys for Boys

out of 555,000,000 others aiming for page 1

Accurate as of August 2020 with more SEO copywriting to be completed in September 2020

 

As the fastest growing Online Marketplace specifically for Kids Brands of all ages, we support 200 stores mainly run by Aussie Mothers in Business. 

Our Affiliates support Julia from Nail Snail, Claire from Jellystone Designs and Julie and Dawn from Opening Fairy Doors to name a few. 

WHAT IS AN AFFILIATE PROGRAM?

Affiliate programs allow other People, Businesses and Organisations to earn rewards for promoting another business.

How does it work?

When Australian visitors click through to Little Kids Business and make a purchase using a unique code, our Affiliates earn a commission based on their order $ value.

  • Our affiliate program is FREE to join.
  • They can offer your friends your 5% discount per order with a $50 min spend (even on sale items).
  • With every sale generated using their unique discount code, they earn $5 per $100 spent.
  • We offer regular promotions including Birthday Sales, Back to School, Black Friday Sales and Boxing Day Sales to help you generate traffic.
  • We provide all affiliates with a selection of promotional material such as Banners, Instagram square and Facebook tiles to use on your site, we can even personalise this for a small fee.

Perfect for 

  • Savy Mothers
  • Childcare Centres
  • Mothers Groups
  • Playgroups
  • Local Churches etc..

Businesses such as

Little Kids Business is more than just your average store.

Help us to support hundreds of Families in Business and we can support your Family and Business also.

Our current Affiliates reach 67,000 people. (as of Aug 2020)

Features Customers Love 

  • Nearly 2000 gifts from over 200 kids brands.
  • Free Shipping - Customers dislike shipping added at the checkout
  • The ability to shop directly from our Brands own store and shop their prices
  • All goods are shipped to the customer directly from our Brands (nothing from China) 
  • A large variety of gift vouchers which can be emailed to the recipient
  • The ability to Gift an actual gift for a friend. Your friend may accept your gift or use the value of that gift to purchase something more to their liking.  
  • Easy Payment Gateways - Credit Card via Stripe and Afterpay - Little Kids Business has even been nominated for the Afterpay Global Mentorship Program - wish us luck
  • Free shipping 
  • $10 discount of their first order when using their unique code - gained from signing up to our newsletter 
  • The customer receives a past customer discount code for future orders. 
  • Purchase from a selection of hundreds of Brands with the one handy checkout.
  • Family owned and operated by a Mum just like them.
  • Easy Returns

Features Brands Love 

  • Holiday Mode - This will allow you to go away on holiday without the concern that you have customers waiting.
  • Customers and Vendors get access to a rich front-end dashboard that allows easy management of product inventory including sales, orders, discounts, coupons, and more.
  • Vendors can see store sales report in details and also get a complete overview of their store's performance.
  • No need for you to spend time worrying about coupons. Handle your own discounts.
  • Increase Brand Value with Product Reviews - Good reviews can help other customers to gain trust and increase your marketplace brand value. Little Kids Business incentives customer by contributing $0.50 per review to our charity of choice Mummy's Wish. A charity to support Mums with Cancer.
  • We have enabled ShipStation they can also handle their shipping with the popular shipping solution.
  • You can be found amongst other reputable Kids and Family Brands.
  • You may get a sale if you are linked to another gift. The system will prompt the sale within a linking and again at checkout.
  • No need to invoice we automatically pay you on the 20th of every month.
  • Vendors can easily add their own shipping information and advise a gift has dispatched.

Coming after CONVID-19 to help encourage families to visit our favourite, child-friendly restaurants

Please visit us again soon to discover more information.

 

Kids related Businesses listings in a business directory are not only a wonderful way to be found, but it can also help with local SEO.

Search engines crawl a massive number of sites, including business directories, and the more they see a piece of information, like a phone number or a business’ store hours, the more they trust it — and the more priority they’ll give that information in search results.

Those who are googling certain things, such as dance schools might pull up the dance school of the dreams via their Little Kids Business Directory. It is a wonderful way to become better friends with google and attract more visitors to Little Kids Business.

Supporting Mummy's Wish

LKB_Mummy's wish

If you apply and set up a store on the Little Kids Business online Marketplace, we will charge you NOTHING, that's right absolutely nothing to host a store within us.

If you make a sale, we will retain % of a sale price. (we are happy to reply with these details)

With these funds we then cover

  • The first time shopper discount of $10 off a Min $100 sale
  • The past customer discount of 5% with a coupon code which is shared after a purchase has been made
  • Paypal and Afterpay fees.
  • We also pay Affiliates 5% of any sales generated with their unique code.

Our  "we sell, you ship" model means that you can edit and have control over your store, content, selling prices and stock at the touch of your fingertips.

We currently have 140,000 page turns a month and this is climbing, so there is opportunity to be found.

You can even log into your store and see how many people have visited your store. 

We ask that you

  1. Receive our order via email, seconds after the customer places the order on the Little Kids Business website.
  2. Dispatch the gift to our customer, including the LKB dispatch notice paperwork.
  3. Advise us of tracking number and change your order status to completed.

As we like to reward those who have been with us from the beginning, we have structured our handling fee based on our Google Domain Authority increasing.

For those who joined us from the very beginning, we wish to express our gratitude in your leap of faith so we have locked on an introductory handling fee. This means that you will not be subject to increases in the handling fees.

  • Introductory handling Fee March 2018                                                                                                                Vendors Locked into no % increases as a thank you for joining us early
  • 1st Birthday handling Fee March 2019                                                                                                                    Vendors Locked into no % increases as a thank you for joining us early
  • 2nd  Birthday handling Fee from March 2020 - 2% Increase on the original joining fee
  • 3rd Birthday handling Fee from March 2021 - 2% Increase on 2020
  • 4th Birthday handling Fee from March 2022 - 2% Increase on 2021

Our top tip is to join us now.

Note: The Handling fee is slightly negotiable on gifts over $300 each

Our Shop by Brand Category is the perfect place for the customer to find the brands they love and they can even Follow the brand and receive updates when new stock is added.

Customers can also access the brand store via the product.

Under the name of the gift is the wording SEE MORE FROM THIS RANGE. 

This will take the customer to your entire store. In this instance, we are visiting the Opening Fairy Door Store as shown below. 

There is also the option to shop by Brand on the front of the website, if on a PC and in the text at the very bottom of the website if on a Phone or Tablet. 

This is what the Shop by Brand Store looks like 

You can also have a store within Little Kids Business 

JOIN OUR LITTLE KIDS BUSINESS FAMILY AND HELP US SELL FROM YOUR FAMILIES TO THEIRS 

  1. Please complete the registration form to express your interest.
  2. We review your application to ensure that your gifts will attract our customers and your photos meet our photography curation policy. If we have concerns about your photos, we will offer you the option to improve them so that they are Marketplace ready. 
  3. Once approved you can set up your store on the Little Kids Business Marketplace, ready to sell your creations.
  4. If you have any questions at all, you may email [email protected] or simply give us a call on 1300 853 005.

 

 

We are a team because we respect,
trust and care about one another's success.