Marketing isn’t just an important part of business success; it is the business. Everything else in the business depends upon marketing and that is why we always have an up to date Marketing Plan as part of our total 3-year plan.
Sales and Discounts –
Little Kids Business offers the following discounts from OUR % so you will always recieve 72% of the sale
- a 10% discount for customers who use the code “newsubscriber”
- a 15% discount for the codeword “glitch” if there has been an issue with a booking we will offer this.
- a 5% discount code to returning customers who use the code “ilovelkb”
We will also be in touch through the year regarding:
- Flash Sales
- Gift with Purchase Promotions
- Featured Sellers and more.
EDM (Electronic Direct Mail) Campaigns are sent out weekly to our growing Database. At the moment on average we add 100 people a week to our growing database, however as we continue to grow these figures will increase. Some Examples of campaigns include Black and White Themes, Shop the Look, Christmas Faves, National Teachers Day and more.
Blogs – We use Blogs supplied by our vendors as well as our own blogs as a way to bring visitors to our Website. We use words and phrases that Google will love by filling our site with blog posts that contain keywords that are relevant to our industry.
Google Ads and SEO – Little Kids Business has outsourced our SEO and Add Words to the Company who handles the Mr Toys account with wonderful preliminary results.
At Little Kids Business, we are always tweaking our site in order to lift our natural google rankings. As SEO copywriting is a specialized form of online writing we wanted only the best and the Little Kids Business Marketplace is constantly filling with easy-to-read keyphrases.
Utilizing Add Words with a stronger focus on the shopping portal we are sure to be found.
Press Coverage – We have our own online press room, which showcases our uploaded products to journalists, bloggers, and influencers for them to discover for their print articles, blog posts, and social campaigns. Our images can be downloaded in high resolution along with detailed product and brand information, giving the press everything they need to feature and credit us at any time.
We also receive regular callouts from Bloggers and the Media and if we have suitable content we submit it.
This is a new feature for us and in the first month, this has led to features in various Newspapers including the Sydney Age.
Celebrity Baby Hampers are a way to be talked about in the Press and we had 18 Brands feature in the celebrity Gifting Baby bags for Carrie Bickmore and Natalia Cooper to celebrate their baby news!
YouTube Marketing is a hot topic among entrepreneurs right now, and for good reason. According to Cisco, video content will account for 80% of all Internet traffic by 2019. Since more than half of the world’s population is now using the internet, that’s a lot of traffic.
Not surprisingly, Little Kids Business has a Video Marketing Strategy to increase our exposure, traffic, and sales. Check out our Youtube Channel to see our current advertisements.
Facebook Marketing – Apart from implementing a Facebook Store allowing shoppers access to our Marketplace through Facebook Shopping features we also use Paid Facebook marketing methods.
Facebook Promoted Posts let us pay a flat rate in order to have our individual post reach a certain number of users, increasing a specific post’s reach and impressions.
Facebook Competitions allow us to host Competitions which ask entrants to like and follow.
Instagram – Wouldn’t it be handy if you could sell some of your best products through a single photo on a social media post, well we do. With Instagram, shopping and advertising leading viewers directly to our Marketplace Instagram is an important Marketing tool.
Instagram Competitions allow us to host Competitions which ask entrants to like and follow.
Instagram Influencers – We have contracted some Influencers with wonderful followings and we will continue to be on the lookout for non-competing businesses to work with.
Prezzee – Little Kids Business Gift Cards are now available at Prezzee.com.au. This will give us access to both Corporate and Retail customers and means there is an opportunity for your gifts to be found by Gift Card recipients.
To help you get a little more organised with your goal setting, download a copy of our LKB_my goal ladder.